With millions and millions of searches on Google on a daily basis, it may be a challenging task to come up with keywords that can guarantee the best results. This is where Google’s Keyword Planner comes in, ensuring SEO optimized content for marketers and bloggers alike.
What is it?
Google Keyword Planner is a free tool meant for marketers, bloggers (and many more) to use to enhance their business. The tool is associated with the Google Ads suite. Google Keyword Planner, as its name suggests, comes up with appropriate keywords that can work for a marketer’s Google Ad Campaigns.
As of its establishment in 2013, the primary features that came with it have not seen a lot of chances. Later in 2018, it went through some reconstruction to match the new Google tools design trend. New features like historical and mobile search volumes were also added on to the tool.
The tool is an exceptional companion for someone who has just begun its search engine marketing experience. It is a great tool for when you want to include search ads into your marketing strategy.
One thing to know is that the user needs to have a Google Adwords account in order to use Google Keyword Planner. There is no payment required and you can make an Adwords tool easily and begin to use it. The tool provides information regarding finding the appropriate keyword for an article in a blog.
Mainly, Google Keyword Planner is used to:
- Look up the average month-based search numbers for keywords
- Generate new search ad campaigns
- Uncover new search keywords
- Establish costs
How to make the most of keyword research with Google Keyword Planner
Here are some tips on learning the art of keyword research using Google Keyword Planner.
Check for competition
By adding 5-10 unique URLs or keywords you can determine where your competitors stand in terms of keyword ranking.
We recommend choosing the “Low” competition keyword for a startup business or niche. The “middle” and “high” competition keywords are for high DA websites or for those who have an old domain.
Think of topics for primary keywords
Your “seed” keywords will be the main keyword topics for the subject of your article writing. If, for instance, your topic was centered around homemade food. You could take the simple term and branch it out e.g. simple homemade food or besthomemade comfort foods.
Choose “long-tail” keywords
What this means is a particular type of keyword with more words. An example of this would be affordable clothing being a normal keyword as opposed to affordable clothing stores in Liverpool being a long-tail one. Using such a keyword as a target can prove beneficial as not a lot of marketers use them.
Just because a specific long-tail keyword does not get a vast number of monthly searches does not mean you should abandon it. This is because you can attract more traffic with such a keyword by ranking for it. you can use the SEMrush keyword research tool instead of full information of respective keyword like ranked country, competitor location on that word, backlinks, etc.
Set the location to your targeted country
Where your business resides is usually dependent on who you plan to target. Going “worldwide” could prove too broad, keeping you away from your targeted search visitors. You can also check in the Google Analytics section for the top five countries where your visiting audience comes from if you wish to go global.
Try to get the most recent possible data
If you play around with the date range and set it to the last three months, you will get the most recent keyword search volume data.
Search volume indicates the number of people looking up a specific keyword. The higher it goes, the higher is its potential for a great deal of traffic.
Analyzing the keyword search demand
To improve the topical relevancy of a blog article or attract a decent amount of traffic to your website, you need to take “keyword search demand” into consideration. Some keywords will have lower search volumes compared to others.
For instance, choosing bedroom interior design over bathroom interior design could attract more traffic to your site. This is because of the former having a higher search volume than the latter.
Forecasts & Metrics
You can easily gain access to forecasts as well as historical metrics to retrieve more information about the keywords you want to target. Google Keyword Planner, through that, gives you the information in the form of bid ideas, correct and incorrect keywords, etc. etc. While this is helpful, it is best not to completely rely on this feature as the results may not seem as relevant to your ad campaign.
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